How you talk about what your side hustle has to offer will have a direct effect on your bottom line. Of course, you should never lie, but you can put the most positive spin on the truth as possible. Rather than worry about how potential clients are going to judge him and his product, Kristine shows Dennis how to use language to teach clients how they should be evaluating what he has to offer.

Also in this episode, Kristine suggests a plan of action that would enable Dennis to raise the money he needs in the time frame that he has to pay a company to produce the first physical sets of his board game before the end of this year.

CONTENT NOTE: This episode was recorded prior to the 2020 pandemic.

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